Our story
Three engineers and forty bottles
We kept our jobs and started anyway. This is how it actually went.
Nobody tells you about the middle.
Most founder stories skip from the idea to the win. The middle is where people quit, so here is ours.
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The start
Three friends, one complaint
Every bottle in Lahore was overpriced, probably fake, and nobody would tell you which. We put in our own money and bought forty.
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The middle
It nearly stopped
Our first shipment sat in customs five weeks. We refunded every order out of our own pockets. Then a supplier sold us stories, and we paid for that too.
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Now
It pays for itself
Orders go out most days. We still pack most of them. Not a fortune — but ours, and it works.
What it looks like
There is no warehouse. There is us.
The founders
Two laptops and a coffee table
Pricing gets decided here. So does which house to stock next, usually after someone points out the numbers do not work.
Every question
A person answers
Ask what a scent does after four hours and you get an honest answer — including the ones that lose us the sale.
You do not need permission, and you do not need to quit your job.
One small thing, this month, with money you can afford to lose.
Start with one small thingWhat we would tell you
Four things that cost us money to learn
- 01
Start smaller than feels serious
Forty bottles was small enough to survive failing, real enough to teach us something.
- 02
Keep the salary
Quitting early is a story people tell after it worked. Our jobs paid for the mistakes.
- 03
Sell what you wanted to buy
We were the frustrated customer first. That was the only research we had.
- 04
Pay for your mistakes fast
The refunds hurt. They also bought us the customers still ordering today.
Where we are now
The honest numbers
Still after hours
Day jobs by nine. The Perfume Vault either side of that.
Packed by hand
No fulfilment partner. The three of us.
Own money only
No investor, no loan.
One number
A founder replies, not a script.
